Clarity. Execution. Growth.
We Partner with Brands Ready to Grow
Big Canoe Digital helps outdoor businesses improve online visibility, attract better customers, strengthen websites, and turn online interest into leads, sales, quote requests, showroom visits, and revenue.
We focus on industries where customers are passionate about what they do for fun. Whether someone is shopping for hunting gear, comparing boats, looking for an RV dealer, choosing an ATV, buying cowboy boots, or searching for workwear that needs to hold up, your marketing has to help them take the next step.
Guided by faith. Built on experience.
Big Canoe Digital is a boutique marketing agency focused on outdoor brands, businesses, manufacturers, dealers, and retailers. We help clients improve visibility, strengthen ecommerce performance, generate qualified demand, and make better decisions about where to invest their marketing resources.
Our work brings strategy and execution together across SEO, paid media, website development, conversion optimization, email marketing, creative services, analytics, and ecommerce growth.
We understand the seasonality, competitive pressure, complex product catalogs, dealer relationships, and changing customer demand that shape the outdoor market. That perspective allows us to build marketing programs around how each business actually operates and grows.
Founder & Principal Marketing Consultant
Todd McPhetridge founded Big Canoe Digital after building a career in ecommerce and digital marketing that began in 2000. In July 2025, he transitioned full time into the agency, bringing his experience, industry knowledge, and hands-on approach together under one focused business.
Today, Todd leads the strategy and client work at Big Canoe Digital, helping outdoor brands, businesses, manufacturers, dealers, and retailers make informed marketing decisions and build a stronger foundation for growth.
Throughout his career, Todd has worked for and consulted with respected brands, manufacturers, retailers, and growing businesses across a range of industries. The companies below represent a selection of the organizations he has supported through marketing, ecommerce, advertising, creative, website, and growth initiatives.
Ecommerce websites, dealership websites, product pages, inventory pages, landing pages, and conversion-focused site improvements.
Google Ads, Meta Ads, Shopping campaigns, retargeting, lead generation campaigns, and seasonal promotion strategy.
SEO for outdoor brands, businesses, dealers, and manufacturers, with stronger product pages, category pages, local visibility, and long-term organic growth.
Email campaigns, automated flows, lead follow-up, customer retention, seasonal promotions, and ecommerce revenue growth.
Better product pages, stronger calls to action, clearer website paths, improved forms, landing pages, and customer journeys.
Studio and on-location photography created to help brands sell more products and build stronger marketing campaigns.
SEO, ecommerce, and paid advertising for hunting brands, hunting gear manufacturers, and hunting retailers.
Digital marketing for fishing brands, tackle companies, bait manufacturers, and online fishing retailers.
Ecommerce marketing for fly fishing brands, fly shops, guides, and premium gear manufacturers.
Marketing strategies for marine manufacturers, marine suppliers, boating brands, and marine equipment companies.
SEO, paid media, and lead generation for new and used boat dealerships.
Ecommerce and digital marketing for boat manufacturers, marine brands, and OEM suppliers.
Generate more leads and vehicle sales through SEO, paid advertising, and local search marketing.
Increase reservations with local SEO, paid advertising, and high-converting websites.
Marketing for marinas focused on boat sales, service, storage, rentals, and slips.
Marketing for powersports dealerships, motorcycle dealers, and off-road vehicle retailers.
Marketing for ATV dealers, manufacturers, and aftermarket parts brands.
Grow sales for UTV dealers, manufacturers, and accessory brands.
Ecommerce marketing for western wear brands, cowboy hat makers, cowboy boot manufacturers, and online retailers.
Marketing for bowhunting brands, archery manufacturers, and bow shops.
Generate more inquiries and bookings for hunting outfitters and guided hunts.
Increase bookings with local SEO, paid advertising, and high-converting websites.
Grow reservations through SEO, paid advertising, and destination-focused marketing.
Marketing for hunting ranches focused on attracting hunters and increasing bookings.
By specializing in outdoor businesses, we understand the products, customers, and buying cycles that make these businesses unique. That experience allows us to build marketing strategies that are grounded in how your customers actually shop.
A comprehensive review of your ecommerce marketing before you spend another dollar.
Not every marketing problem starts with your advertising. Sometimes it’s your website. Sometimes it’s your product pages, SEO, email strategy, analytics, or conversion funnel.
Our Ecommerce Growth Audit evaluates the areas that have the biggest impact on online revenue and provides clear, prioritized recommendations you can act on immediately. Whether you implement the recommendations yourself or partner with us, you’ll know exactly where your business stands and what should happen next.
Throughout our career, we’ve had the opportunity to work with talented professionals, business owners, and executives across industries, from fast-paced tech startups to outdoor brands and everything in between. Here’s what people who’ve worked alongside us have shared about their experience.
Real feedback from people who trust us to help grow their visibility, leads, and revenue.
Pre-launch audience growth that translated directly into occupancy
Challenge
A new luxury resort needed demand before opening. No customer base. No email list. No brand awareness.
Approach
We built a paid media strategy focused on lead capture instead of bookings.
Landing pages were designed specifically for email opt-ins, not general traffic.
Campaigns were optimized around high-intent travelers within driving distance.
Results
Why It Matters
Most properties open and hope demand shows up. This one opened with it already in place.
Every strategy we recommend is designed to help you increase revenue, improve performance, and build long-term growth.
We work within the platforms that power modern eCommerce and digital marketing. From Shopify and WordPress to Meta and Google Ads, we build and manage campaigns using proven systems that support performance, scale, and measurable results.
This approach allows us to integrate seamlessly with your existing tech stack while using the tools that drive real business growth.
Helping you make smarter marketing decisions.
The right strategy can save you time, money, and years of frustration. Explore our services and choose the level of guidance that’s right for your business and your goals.
Rooted in Faith. Guided by Integrity. Built on Results.
Big Canoe Digital is a faith-driven marketing agency built on integrity, purpose, and a commitment to doing what is right. Our values shape how we work, how we treat people, and how we serve the brands we partner with.
We’re looking for talented professionals who share our belief in honest work, personal responsibility, and using our skills to make a meaningful impact.
Explore opportunities and learn more about joining a team grounded in faith, results, and strong relationships.
Success is measured by business outcomes, not activity. Common KPIs include qualified leads, online sales, conversion rate, cost per lead, return on ad spend, organic traffic, email revenue, quote requests, calls, and total revenue growth.
Some improvements can happen quickly, especially with paid media and conversion optimization.
Timelines vary depending on your starting point, competition, and how aggressively we implement changes.
We keep things straightforward.
There is no unnecessary complexity or overbuilt process. The focus is always on moving the business forward.
Both.
Some companies start with audits or focused projects. Others engage in ongoing partnerships where we manage and optimize growth across multiple channels.
In many cases, clients begin with a defined scope and expand once they see results.
No. We focus on making the relationship worth continuing through clear strategy, strong execution, and measurable progress.
We focus on the core areas that directly impact growth: paid media, SEO, website design, conversion optimization, email marketing, ecommerce strategy, analytics, and reporting.
No. We are best suited for outdoor brands, businesses, manufacturers, dealers, and retailers that sell products, gear, equipment, apparel, or related services and want to grow through better marketing, stronger websites, and clearer performance tracking.
We keep onboarding focused and practical.
We start by reviewing your current setup across traffic, conversion, and revenue performance. This includes your website, campaigns, tracking, and any existing data.
From there, we identify the highest-impact opportunities and prioritize what should be addressed first.
Once direction is clear, we move quickly into execution. Campaign adjustments, site improvements, and tracking updates begin immediately so you start seeing movement early in the engagement.
There is no long delay between planning and action. The goal is to create momentum as quickly as possible.
Investment depends on the scope of work and how involved we are in driving your growth.
Most clients engage us in a range where we are actively leading strategy and execution across key areas of their marketing.
The right level of investment depends on your goals, current performance, and how aggressively you want to grow.
If there is a clear opportunity to improve revenue, we will outline exactly what we recommend and what it will take to execute.
Start with a conversation about your business, your customers, your current marketing, and your goals. From there, we identify the biggest opportunities and recommend the best next steps.
Get practical marketing insights for Outdoor, Recreation, and Western businesses.
