PPC Agency for the Hunting & Fishing Industry

PPC Management Services
for the Outdoor Industry

Hunting, Fishing, Shooting, Fly Fishing, Bowhunting, and More.

PPC Agency for the Outdoors Industry

At Big Canoe Digital, years of experience in PPC advertising are combined with a deep-rooted passion for the hunting and fishing industry. The focus is not just on advertising, but on creating a bridge between businesses and a dedicated audience, utilizing extensive industry knowledge and expertise.

Expertise Born from Passion and Experience

With a history rich in experience, Big Canoe Digital’s campaigns are infused with a genuine passion for the great outdoors, offering a unique depth and authenticity in strategy.

Digital Marketing Agency Atlanta, Georgia

Creating Campaigns that Reflect a Love for the Outdoors

PPC campaigns are a reflection of a profound understanding and love for the hunting and fishing lifestyle, using detailed demographic data to resonate with specific outdoor enthusiast groups.

Ad Copy That Speaks from Experience

Central to PPC success is crafting ad copy and visuals that stem from an experienced background in the outdoors, ensuring messages are not only appealing but also genuinely resonate with the audience.

Strategic Approach Rooted in Industry Knowledge

Years of experience have honed a strategic approach to keyword research and bidding, focusing on relevance and efficiency, derived from an in-depth understanding of the hunting and fishing community.

Landing Pages with a Touch of Outdoor Expertise

A strong emphasis on optimizing landing pages ensures they resonate with the outdoor audience, drawing on years of industry insight to create user-friendly and relevant pages that convert.

Diverse Platform Use with In-depth Industry Understanding

A broad array of PPC platforms is leveraged, chosen for their effectiveness in reaching the diverse segments of the outdoor community, backed by years of industry experience.

Expert Seasonal Campaigns

Campaigns are expertly tailored to align with the seasonal nature of the industry, informed by years of understanding peak periods for maximum engagement.

Ongoing Optimization Based on Proven Success

Continuous monitoring and real-time adjustments are informed by years of successful campaign management, ensuring optimal performance and ROI.

Enhanced Data-Driven Strategies

Decisions are driven by a combination of data analytics and years of industry experience, allowing for nuanced and effective strategy refinements.

Transparent Reporting and Insights

Clients receive comprehensive reports enriched with insights from years of experience, ensuring clarity, transparency, and informed decision-making.

Professional PPC Consultants

Clients are empowered through educational resources and consultations, benefiting from years of accumulated knowledge and experience in PPC and the outdoor industry.

Passion-Driven PPC at Big Canoe Digital

Big Canoe Digital’s approach to PPC in the hunting and fishing industry is a unique blend of years of experience, deep passion, and strategic thinking. It’s this combination that creates campaigns resonating deeply with outdoor enthusiasts, transforming clicks into engaged customers and passions into profitable ventures.

Let’s Embark on Your PPC Adventure

Let’s design Pay-Per-Click campaigns that not only capture attention but also echo the spirit of adventure and passion for the great outdoors!

Outstanding Service for Leading Brands

Todd and the team at Big Canoe Digital have the unique ability to position companies into the top spots on the various search engines. They have always been highly motivated, and have successfully combined both personal and profession interests into profitable enterprises.

David A.

Why Choose Big Canoe Digital for Your PPC Campaigns?

Opting for Big Canoe Digital’s Pay-Per-Click (PPC) services means collaborating with a team deeply rooted in the outdoor lifestyle, mirroring your audience’s passions. The blend of professional expertise and a genuine love for activities like hunting and fishing ensures that PPC campaigns are not only effective but also resonate profoundly with the target market. At Big Canoe Digital, it’s more than just crafting ads; it’s about weaving the spirit of outdoor adventures into every PPC strategy, creating campaigns that establish a robust connection with customers. The team’s firsthand experience in the outdoor world ensures that PPC efforts authentically reflect your brand’s ethos, transitioning from basic advertising to impactful, engaging online experiences. Partner with Big Canoe Digital to elevate your brand’s PPC approach to one that truly connects with the heart of your audience.

Pay Per Click is known by many names. You may have heard of this as Cost Per Click (CPC), Paid Search Advertising, Search Engine Marketing (SEM), Search Advertising, and Online Advertising. This can really make an impact or be your downfall if not managed appropriately. You don’t have to look far to see incredible horror stories of mishandled Pay Per Click accounts, incurring thousands of dollars or more for companies. When PPC is done well, you will see the results you are looking for: highly targeted customers for the appropriate demographics, annihilate your bounce rate, and see improved conversion for your leads.

The digital landscape is continuously changing at a rapid phase with new websites popping up every hour. Everybody is online! From small businesses, franchises, brick & mortar stores, and even local food suppliers. Everyone is joining the digital landscape. This makes it very hard for businesses, both big and small, to compete as with opportunities, the more challenging it is to market, to capture your audience’s attention.

Even if you have all of the advertising tools, analytical tools, and all digital marketing tools available. You can still be invisible to your target market. It’s an uphill struggle just to effectively market your product and foster a community of loyal lifetime customers.

All Companies Face Major Challenges:

• Digital ad spending is getting very expensive
• Customers are becoming more elusive
• Customer demands are getting higher
• Industry regulations are getting stricter
• Market conditions are constantly changing
• Ad-blocking tools are on the rise

What was originally a relatively easy hurdle to overcome has become a literal struggle just to latch on for survival as your company swerves against effective ad campaign management, customers are getting smarter (elusive) than ever with new ad-block tools on the rise, and stricter industry regulations imposed by tech giants that once made easy for businesses to connect with potentially millions of customers worldwide.

These same social media giants introduced ad regulations that made it more expensive by requiring advertisers to pay even more to target and reach your ideal customer. Not every marketer has the capacity, let alone the resources to support progressing social media campaigns, especially on such a large and expensive scale.

Digital advertisement isn’t the only method to reach customers. There’s a much more organized method, and that’s through the use of Search Engine Optimization or SEO. It is a key component that not only increases your brand’s exposure but is important for developing an organic digital footprint on the web and on social media.

However, if you want immediate results from your campaigns with fast returns on your investments. PPC (Pay Per Click) advertising can be a lucrative option for you. You take full over all your paid search marketing campaign(s), making all the right decisions to achieve the result that you deserve using targeted PPC services.

Take Advantage of Consumers Search Opportunities by Leveraging PPC Marketing Strategies

Since 2000, Big Canoe Digital has unparalleled specializations and trust from our esteemed list of portfolio successes. We focus on the big wins for you, our client to get top-tier benchmark levels of digital marketing results through the use of our unique strategies that involve PPC Ad Management, SEO, Paid Advertising in Social Media, E-Commerce Site Design, Conversion Rate Optimization, and many more.

Through a cadre of clients, we have been able to produce consistent results of growth and conversions. It’s a tough highly technological digital world with even the most convincing products being ignored. Being excellent isn’t enough, especially with the ever-unique complex daily challenges presented to you by the rapid evolution of technology. You have to be outstanding, you deserve to be outstanding.

If you want measurable results that are consistent and constant, contact us to learn just how powerful PPC can be to your brand’s growth and success. Our strong team of talented experienced specialists will work closely with you, to understand all of the demands and nuances of your business to develop the optimal solution for each and every challenge we encounter.

Let’s Get Started Today!

Ready to transform your brand’s online presence? Contact us now to unleash the power of our PPC marketing services and watch your business soar!

It’s not as easy as it looks, and you can’t just put together some keywords and an ad or two and expect results. There’s a science to the madness! The ad message, keywords, landing pages , bounce rate and click thru rate are something that must be carefully studied, measured and altered weekly. There isn’t just one technique: there is an enormous amount of remarkable, innovative methods that can considerably increase your click-thru rate.

Successful Campaigns We Create all Have the Following
– Keyword Discovery
– Campaign Adjustments
– PPC Bid Monitoring
– Ad Copy and Split Testing
– Quality Score Management
– Landing Page Creation
– Remarketing
– Google Shopping
– Local PPC Ads
– PPC Reports and Results

Discovering which clicks are best for your business is the keystone to your PPC campaigns. Our writers are the best in their field, creating targeted content that increases your results. Improved content makes your exceptional value and competitive advantage to customers more distinct. We simply take the guesswork out of handling campaigns and use effective management. Our method is built on collaboration and together we can work together to suit your needs.

Google Shopping Ad Management
Google Shopping Ads usually do much better than other ad types by at least double. The most important way to ensure a winning shopping campaign starts with you and your data feed. Once that is easily managed and optimized, we can take care of the most important details with your shopping campaigns.

We’ll manage your campaign bids to increase sales for your best performing products, while significantly reducing missed spending on products that aren’t converting.

Retargeting Ads
Retargeting, or remarketing, is a powerful tool for E-commerce businesses to generate and develop brand awareness and increase conversions. Retargeting takes your conversions to the next level by turning visitors into buyers.

Campaign Reporting
There’s no guessing, we will keep you informed on what’s going on with your campaign. We will send you a detailed report that breaks down what’s bringing visitors to your site and how each campaign is doing each month. By collaborating, we can fulfill the search engine marketing goals you have for your business. We build PPC campaigns that are aligned with your business goals and objectives.

Contact Us to Chat About Your Project

Take the leap today! Elevate your brand with our cutting-edge PPC marketing services. Click here to start your journey towards exceptional online success

PPC Services vs SEO: Choosing the Right Strategy for Your Brand

Deciding between PPC services and SEO, or using a blend of both, is crucial for your brand’s success. Understanding your target audience’s online behavior is key to choosing the right strategy. By comprehending their preferences and behaviors, you can determine whether PPC services are the ideal fit for your brand. Below is a breakdown of SEO and PPC services.

Understanding SEO
SEO is a strategy focused on increasing your brand’s online visibility and organic reach. It establishes your credibility and fosters organic traffic. However, achieving significant results with SEO can often take over six months of continuous effort.

Why Choose PPC Services?
If immediate results, full control, and flexibility are what you’re seeking, then PPC services are the ideal solution. PPC, or Pay Per Click, is an effective digital marketing strategy that offers instant results.

Keyword Optimization in PPC
The essence of PPC services lies in keyword optimization, selecting high-traffic keywords relevant to your niche. These keywords are what potential customers frequently search for.

Understanding SEO Types
SEO is divided into On-Page SEO, focusing on your website’s content, and Off-Page SEO, which builds your reputation through backlinks from other sites.

The Role of PPC Services
In contrast, PPC services offer a more immediate and controlled approach. With PPC, you can instantly place your brand in front of your target audience, bypassing the lengthy process of organic ranking. PPC allows for precise targeting and immediate visibility, making it a powerful tool for brands looking to make an immediate impact.

At Big Canoe Digital, we recognize the importance of both SEO and PPC strategies and campaigns. Our expertise in PPC ensures that your brand achieves quick, measurable results, gaining visibility and attracting traffic much faster than traditional SEO. Let us take the stress out of digital marketing, offering you a streamlined, effective PPC strategy tailored to your brand’s specific needs.

Unleash Your Brand’s Potential with Our PPC Services

Ready to catapult your brand to new heights? Our expert PPC services are designed to put you right where your customers are. Don’t wait for results – create them. Click here and let’s begin crafting a powerful PPC strategy that drives real, tangible success for your brand. Contact us now and transform your digital presence!

Pay Per Click
Over the years, PPC has given businesses the ability to take full control of not just their ad spending but how and when to place their brand’s products and services to the right people at just the right time. PPC has without a doubt proven itself as a cost-effective and efficient digital marketing strategy.

The main driving force behind the success of Pay Per Click is the ability to laser-target your visibility to your target audience which gives you full control over your customer’s buying journey and accelerates their conversion rate. If you only have a few hours to promote your products, and your brand and make a definitive good impression then PPC is the strategy you want.

Ideally, if you combine PPC and SEO that’s integrated, it has proven to be the most successful digital marketing method that offers you maximum visibility that drives organic relevant traffic to your business that gives you a lifetime of benefits.

What Exactly is Pay Per Click & How Can It Help You
It’s an advertising model. PPC gives advertisers the ability to place their advertisements on multiple platforms from Bing, Yahoo, Baidu, Naver, Google, Facebook, TikTok, Instagram, Snapchat, Pinterest, Linkedin, and many, many more. As advertisers, you pay a fee to the host platform to be able to target a specific demographic.

The overall goal is that the advertiser will place ads with a value proposition or beneficial action for buying your product or signing up for your service in an optimal time or situation that helps you guide the customer’s buying journey from an initial impression, discount baits, signing up for your brand’s email list, etc. All to give you that control you want to help build an endless stream of lifelong customers.

At Big Canoe Digital, our experts will explain everything you’ll need to know about PPC management from the processes that Pay Per Click goes through. All to help you have a positive experience when you launch your profitable campaigns and products. To start learning more about PPC marketing, contact us and see for yourself how our agency can help you achieve your highest success with PPC marketing.

How PPC Works
There’s a kind of auction held for keywords where the winner(s) is/are decided not just by the amount they’ve bid but by the quality of their ad as well. It’s a lot more complex than that but to keep it simple. It’s a gigantic auction system of keywords all (mostly) based on when someone searches for something on a search engine.

The winning bets will have their advertisements placed on the very top making among the first if not the first thing that a potential customer sees. PPC isn’t limited only to search engines but to other online platforms as well. A PPC system has multiple components from reporting the status of accounts and products to management of ad groups, product types, services, and much more.

Different Types of PPC
Once you have a firm understanding of what paid search is and just how effective it can be in growing the success of your business. It’s now time for you to learn about the many types of PPC. Each PPC marketing campaign has a unique way that can be used to build your brand’s online presence and promote your products and/or your services. Our agency, Big Canoe Digital can help you choose the right kind of PPC ad that best works with your sales funnel.

Search Ads
Arguably the most popular PPC, search advertising. Search advertising is one of the strategies we recommend for its consistent, constant, measurable results. It’s a phenomenal method for businesses that are looking for strong, high-quality leads through the use of one-time promotions and sales cycle(s).

Display Ads
Display ads are the go-to strategy if you want over 90% of all internet users to see your ads Through Google and their partners, a display ad using their platform grants you the ability to target people who have visited similar sites to yours or to your industry. We recommend this strategy if you have a long sales cycle(s) or you’re targeting a very niche group of customers.

Social Ads
Advertising through social media is one of the fast-growing paid advertising services that PPC utilizes from giant social media platforms such as Facebook, Twitter, and LinkedIn. Thanks to the massive amount of information that each platform holds. As advertisers, through the use of brand strategies, we can cultivate a strong presence that targets specific groups of consumers.

Remarketing Ads
Remarketing is a phenomenal tool for reaching high-converting consumers. Remarketing is a much more efficient method of targeting a customer who has already visited your site or seen your product and just needs help convincing. To produce the kind of outstanding PPC campaign performance that you want, our PPC experts at Big Canoe Digital use all the latest, smartest kinds of PPC ad formats.

Google Shopping Ads
Confused about what Google Shopping Ads are? It’s that segment of products displayed in a carousel that often appears on top of a Google search or beside it when you’ve Googled a specific item for instance a jacket or glasses. PPC products will then appear on top of that Google search. If you’re an E-commerce business, we at Big Canoe Digital recommend that you go with this type of PPC as it’s a good indicator that the customer already wants to buy a specific item.

In-stream Ads
In-stream ads are essentially “commercial breaks.” When you open up YouTube on your smartphone, whenever you watch a video, somewhere in between your watching that video, a sudden video will pop up that lasts 5 or 15 seconds. Now, unless you’re subscribed to YouTube Premium, you won’t see this but if you’re not. This PPC type is great for increasing your brand’s visibility.

Gmail Sponsored Promotions
Gmail Sponsored Promotions (GSP) are just what they sound like. Sponsored promotions through the use of Google’s Gmail platform that enables advertisers to directly interact with a consumer. Most GSP has a call-in feature that lets your consumer call you directly. At Big Canoe Digital, as part of our services, when we will set up your GSP ads at their maximum potential to reach those high-quality clicks.

Local Services Ads
This advertising model has a mechanic that you will love especially if you have high-quality products to sell and you want quality leads then this is what you use. You don’t pay for any PPC if those leads don’t convert/buy. Through our cadre of clients, we have worked with local businesses to help maximize the visibility of their business for their target consumers.

Amazon PPC Ads
Advertising on Amazon has become a very popular PPC service in the digital world. Through Amazon’s PPC, you are able to increase your brand’s awareness, and visibility, boost sales, and most of all, drive customers to your store. At Big Canoe Digital, we have our team of PPC experts that has the technical knowledge to help organize your PPC campaigns on Amazon, and best of all, increase your profit margins.

PPC Marketing 101
PPC advertisement in simple terms a system where you use keywords to reach or market your products and/or services. Through the use of a PPC management service such as Big Canoe Digital, we use multiple platforms such as Adwords to determine the value of a keyword, its difficulty, searchability, and so on. Take note, the more competitive (popular) a keyword is, the more expensive it will be.

Google’s homepage has severely limited Google’s PPC advertising slots. They set up stricter guidelines and regulations for your ad to improve that is to say you need more than money to get your ad approved on Google. It has to be on-brand with a high score on quality. Your PPC ads must be complimentary to your target demographic(s) with a high CTR and well-optimized SEO landing page(s).

At Big Canoe Digital, our PPC specialists can take care of all of this, and do all of the technical work while you focus on what’s important to you from identifying campaign metrics to creating sequentially structured campaign ads even Search Engine Marketing (SEM). We are your partner, your success is our success.

We Make It Easy For You To Generate Revenue and A Quality Score

Here are the top benefits of using PPC Advertising

Increased Brand Visibility: it is without a doubt that using PPC strategies can drastically increase your brand’s visibility. As your brand is shown to have more power, the better your conversion rates will become.
Granular Targeting: this is what is great about PPC, it’s specific. You’re in control of how, where, why, what, and when you want to show a specific ad to a target demographic(s). You can even base that control on age, location, and gender.

Immediate Consistent Traffic: if you ever needed to drive a huge amount of real traffic to your site or campaign. There is no better way than PPC.

Split Testing: Split testing is a very important part of digital marketing. Our PPC specialists will create different versions of your PPC ad in order to confirm which version has the highest conversion rate and then optimize it to the fullest.

Single Campaign: PPC advertisement is flexible whether you’re doing multiple campaigns or just a single campaign for your short sales cycle(s).

Multiple Channels: PPC is used by virtually every digital platform. You have the flexibility to target very, very specific groups of people from young to old. Everybody is online. You can advertise to everyone that best fits your customer profile.

Low Entry Barrier: getting started is relatively easy. However, optimizing your PPC ads for quality results and conversion can be challenging. This is where Big Canoe Digital comes in, our team of specialists can skyrocket your company even if you’re brand new. Even if, you’re a decade behind.

Fast Results: PPC has incredibly fast turnarounds. After our team of specialists has done setting up your campaign, you can expect results within just a couple of hours. Over time, the more valuable data is collected the better the results will be.

Trackable Data: everything bit of information is measurable from clicks, views, impressions, and even conversions because of how advanced everything is. It is so much easier to have trackable data especially when you’re doing PPC advertisements.

Customization: is what PPC is all about customization or full control, of placements, keywords, campaigns, zip codes, and so, so much more.

Choose a Proven Agency That Will Help Grow Your Business

Since 2000, our team has had numerous successes with many clients from the development of their digital content strategies, and creative marketing campaigns, to PPC Ad management, site design for E-Commerce, and much more. We, at Big Canoe Digital, have the expertise to handle and manage extraordinary circumstances to provide you with superior design solutions and outstanding strategies to reach those ever-elusive consumers.

PPC Marketing Services

Within the PPC marketing strategy lies a wide selection of methods that we use to give you that outstanding content that makes compelling ads that generate for your brand quantifiable returns. Below are just some of the services that are included in our PPC Marketing Service:
Research & Analysis of Keywords: Our digital marketing agency uses a wide selection of tools to analyze, optimize, and predict the words that your target demographic most often uses. It’ll be categorized based on search volume, relevance, competition, etc.

Conversion Optimization for Land Pages: Our agency’s team of specialists doesn’t only create strong headlines to hook your audience but we increase the quality of your land pages by utilizing high-performing keywords to quantify your lead generation.

Paid Search Advertising: Our agency’s #1 goal is to position your brand at the very top of search results. Our team of specialists will optimize all high-value keywords and develop ad-targeting strategies that match your customer’s profile. We will not only improve your CTR and Quality Score when bidding for PPC keywords but you can even track your brand’s ROI.

PPC Management: You never have to worry, every headache, every frustration, and every stress is handled by us all while you retain control. From keyword research to analytics, to channel strategies, to even campaign launches with A/B testing and monitoring. Our agency will handle everything for you.

A/B Split Testing: Our agency uses an artisan level of A/B Split testing to ensure that your PPC campaigns, their headline, layout, and CTA are all at their maximum effectiveness. The more comparative data we get from your campaigns, the more we can develop a more complete digital marketing strategy.

Optimized Conversion Rates: An optimized landing page that converts is one of our agency’s top priorities. Not only will we help you move your customers up in your sales funnel but we will create lead capture forms that are user-friendly to increase both conversion and your PPC’s overall quality score to better streamline your sales funnels.

Youtube Ads: YouTube is the new cable TV. There are millions if not billions of people watching YouTube videos daily. The barrier of entry is high when it comes to YouTube. This is where our digital marketing agency can help you. We offer advanced targeting strategies for YouTub. Our agency will create unforgettable ads and custom campaigns that are sure to connect with your audience where story and product/service are seamless.

Remarketing Campaigns: remarketing is all part of your buyer’s journey. This is why our agency takes pride in identifying your most high-value customers and how each campaign has impacted all your customers from those who showed interest in purchasing your products and/or services to the number of times your PPC ads appeared on their feed all to optimize marketing efforts to produce the highest possible return on investment.

Digital Advertisement Management: over 54% of all people around the globe use social media sites. As a brand, you cannot afford to miss out on the hundreds potentially thousands of customers. Our digital marketing agency takes pride in our specialty that we don’t just optimize your PPC adverts but increase your engagement rates by leveraging tools available on each and every hosting platform all to perform at an outstanding optimized course of action that improves your overall SEM targeting and brand awareness.

At Big Canoe Digital we ensure that your services and your products reach your target audience in a timely manner. Our agency’s specialists will identify your target audience, and analyze how they behave when on social media from browsing videos, pictures, text, and images they’re comfortable with, and more all to achieve that optimal brand engagement. What you just read are just some of the many services we offer, we have far more. These are simply the most popular services that our clients have used.

If you’ve been looking for a digital marketing agency that has the caliber and experience to handle your campaigns for you then you found it.

Grow Your Brand’s Impact with Our PPC Agency Services

Transform your online reach effectively with our expert PPC services. Get swift results and engage your audience directly. Click to begin your journey towards digital success with us today!

Why Big Canoe Digital is Better

We Deliver End-to-End Marketing and E-commerce Solutions that Help Companies Accelerate Growth
Since 2000, our team has the experience and expertise to handle and manage the most complex of campaigns to even the most simple. We have the track record, the portfolio filled with successes. We take pride in your success, your high conversion is our success. This is the result of decades of industry expertise that cannot be replicated by anyone.

Partner with us to start improving your performance online from our expert-lead PPC audits to the setup of your advertisement management system that’s all managed by us while you maintain control to remove the pressure and stress of efficient and effective deployment of adverts through social media and the entire web from monitoring, optimization, campaign development and launches, and more.

Here’s what you can expect from us when you hire Big Canoe Digital to be your digital marketing agency:
• Detailed Reporting
• Optimized PPC Adverts
• Comprehensive PPC Audits
• Premiere Digital Marketing Management
• Team of Expert-Lead Specialists with Decades of Experience
• Full Management Services
• Specialized Paid Social Media Deployment of Advertisements

PPC Advertisement will Transform Your Business

According to the latest reports and surveys, over 50% of customers who visit your site via a PPC ads have a higher likelihood of not just purchasing your product but coming back for more as most of them believe that because of how customized the PPC ads appear. It has the information they want, the product/service they want, and most of all, our PPC ads help make them feel understood.
All the greatest and most incredible ad designs cannot succeed without a solid strategy that utilizes visibility and maximizes conversion rates.

Don’t let yourself fall behind your competitors. Partner with us and start generating measurable results.

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