Todd McPhetridge

Founder

Todd McPhetridge, the founder of Big Canoe Digital Marketing Agency, combines his deep-rooted passion for the Great Outdoors with his vast experience in marketing and e-commerce. Since the inception of his professional journey in 2000, Todd has honed his skills, leading to the establishment of Big Canoe Digital Marketing Agency. His vision for the agency was not just about business growth, but about creating a lifestyle that allows for the pursuit of adventure, creativity, and community enrichment.

With over two decades of experience in digital marketing, Todd has become a linchpin in the marketing industry. His expertise includes spearheading several successful ventures, leading a marketing team for one of the largest swing set manufacturers in the world, and significantly improving a manufacturing marketplace’s online presence and sales, catching the attention of investors like Jeff Bezos of Amazon.com, through his personal venture investments firm Bezos Expeditions. This rich professional background is complemented by his personal pursuits as an established landscape and commercial photographer, where he has sold over 20,000 fine art prints internationally and directed several photoshoots and music videos with his wife for the Grammy award winning hip-hop band, Arrested Development. Todd and his wife have also worked with country music singer Jacob Bryant shooting his Barstool Preacher album cover along with several other photoshoots for singles and marketing content for social media.

Despite his professional accomplishments, Todd remains grounded. He cherishes time spent with his family and friends, enjoying hunting, fishing and photography, passions that echo his lifelong love for nature. His journey with photography began at sixteen with a camera, a Christmas gift from his mother, leading him to capture the serene beauty of nature. Today, his artwork can be viewed at BigCanoeStudios.com.

Born in Marion, Virginia, Todd’s connection with the natural world was sparked by trout fishing in mountain streams. This bond deepened when his family moved to Georgia, inspiring him to explore North Georgia’s rivers, mountains, and woods. In these landscapes, he finds endless inspiration for both his creative and professional endeavors.

At Big Canoe Digital Marketing Agency, Todd leads a small team of skilled professionals that he calls friends, all aligned with his vision of combining business growth with a passion for the outdoors and community service. With his boots on and camera in hand, Todd continues to explore, create, and inspire, making every effort to preserve the natural beauty for future generations while driving success for his clients.