About Us

We serve the Recreation and Outdoor Industry

About Big Canoe Digital

Decades of marketing experience helping businesses across a variety of industries grow revenue and stay visible year round.

Marketing Expertise That Drives Revenue

Big Canoe Digital is a premium marketing agency serving the outdoor and recreation industry. We help businesses in hunting, fishing, boating, RV, lodging, outfitting, and powersports markets turn marketing into a predictable growth engine.

With more than two decades of experience in marketing, eCommerce, and creative production, we build complete systems that connect strategy with execution. Our work helps outfitters book more trips, marinas and boat dealers move inventory, and outdoor brands attract loyal customers year-round.

From national manufacturers to local operators, our goal remains the same: to help every client increase visibility, generate consistent leads, and achieve long-term revenue growth.

Marketing for Brands That Live Outdoors

Work with a marketing team focused on hunting, fishing, boating, and outdoor brands ready to increase visibility and drive steady growth.

Our Guiding Principles

Faith centered values that guide how we serve, lead, and build lasting partnerships.

Our work is grounded in Christian values that shape how we serve our clients. We believe in honesty, stewardship, and treating every project with integrity. These principles guide how we build partnerships, make decisions, and measure success, because real growth is about more than revenue, it’s about building something lasting and meaningful.

Meet the Leadership Team

Todd McPhetridge

Founder and Principal Marketing Consultant

Todd McPhetridge has helped businesses accelerate growth since 2000, with a focus on building direct-to-consumer brands, scaling e-commerce operations, and guiding leadership teams through complex digital marketing decisions.

Todd’s approach is rooted in the belief that strategy only matters when it is paired with disciplined execution. He works closely with clients to define clear growth priorities, then leads the development and optimization of the systems that support them. This includes building and refining campaigns, improving performance across channels, and ensuring marketing efforts operate as a connected, revenue-focused engine rather than isolated tactics.

As Founder of Big Canoe Digital, Todd brings senior-level oversight to every engagement, combining hands-on experience with a practical understanding of what it takes to drive measurable, sustainable growth.

Connect with Todd

Cam Poler

Business Development Executive

Cam brings a strong mix of sales experience, outdoor industry knowledge, and hands-on client service to his role as Business Development Executive at Big Canoe Digital. He has worked directly with hunters, anglers, and outdoor enthusiasts, giving him a practical understanding of what drives buying decisions in this market.

With a background in sales, guest experience, and guiding, Cam knows how to communicate clearly, build trust quickly, and support clients with professionalism. He applies that same skill set at Big Canoe Digital, helping outfitters, outdoor recreation dealerships, guides, lodges, and outdoor brands find the right solutions to grow their business.

Who We Serve

E-Commerce and Marketing for the Outdoor Industry

We partner with businesses across the outdoor and recreation industry, including hunting, fishing, boating, RV, lodging, outfitting, and powersports markets. Our services include SEO, paid advertising, lead generation, email and lifecycle marketing, conversion optimization, and web development. From booking more trips to moving more inventory, we provide the strategy and execution needed to deliver measurable growth and consistent results.

Let’s Build Something That Lasts

Big Canoe Digital was created for outdoor and recreation brands that want to grow with clarity, purpose, and long-term impact. We work with a select group of clients so we can focus deeply, move quickly, and drive sustainable success.

If you’re ready for a smarter, results-driven approach to marketing, let’s talk.

What We Offer

We are an adventurous group of artisan level marketing and e-commerce professionals

Marketing Strategy and Execution
We provide the expertise of senior-level marketing strategy while also handling execution to deliver results.
E-commerce Growth
From Shopify to BigCommerce, we have scaled stores, optimized funnels, and improved conversions.
Performance Marketing
We have managed multimillion-dollar advertising budgets across Google, Meta, Pinterest, and LinkedIn.
Conversion Optimization
We use data-driven testing and personalization strategies to maximize revenue from every visitor.

What We Do Best

We have more than two decades of experience driving e-commerce and digital marketing growth. We help businesses clarify their strategy, improve performance, and scale profitably.

Results Driven. Revenue Focused.

No matter your place in the outdoor industry, Big Canoe Digital helps you connect with your audience, improve performance, and grow with confidence.

Increase in qualified leads for B2B and DTC clients.

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Delivered 35x ROAS on multi-channel ad campaigns.

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Increase in conversion rates with site optimizations and strategies.

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What Makes Us Different

Focused expertise, clear strategy, and hands on execution that drive real results.

We’re not generalists. We’re specialists with proven systems that move the needle.

Full-Funnel Strategy: We connect every part of your customer journey, from awareness to retention, to maximize ROI.
Transparent Reporting: No fluff, no vanity metrics. Just clear KPIs and actionable insights.
Execution Meets Expertise: Our team blends strategic consulting with hands-on implementation, so you don’t have to choose between vision and velocity.
Focused Niches: We go deep, not wide, to deliver better results for the industries we know best.