Most business owners have countless responsibilities, from the product or services they offer to the employees they manage and their company's marketing. So it's no wonder many business owners feel like they're constantly playing catch-up and that their to-do list is never-ending.

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You've decided to invest in a PPC agency to help you create and manage your paid advertising campaigns. Congratulations! This smart move can help you reach your target audience and achieve your marketing goals. But how do you ensure you get the most out of your pay per click agency? Here are some tips: