About Big Canoe Digital

Marketing Expertise That Drives Revenue

Big Canoe Digital is a premium marketing agency serving the outdoor and recreation industry. We help businesses in hunting, fishing, boating, RV, lodging, outfitting, and powersports markets turn marketing into a predictable growth engine.

With more than two decades of experience in marketing, eCommerce, and creative production, we build complete systems that connect strategy with execution. Our work helps outfitters book more trips, marinas and boat dealers move inventory, and outdoor brands attract loyal customers year-round.

From national manufacturers to local operators, our goal remains the same: to help every client increase visibility, generate consistent leads, and achieve long-term revenue growth.

Our Guiding Principles

Our work is grounded in Christian values that shape how we serve our clients. We believe in honesty, stewardship, and treating every project with integrity. These principles guide how we build partnerships, make decisions, and measure success, because real growth is about more than revenue, it’s about building something lasting and meaningful.

Meet the Founder

Todd McPhetridge

Todd has been helping businesses accelerate growth since 2000. He specializes in building direct-to-consumer brands, scaling e-commerce businesses, and guiding leaders through the complex world of digital marketing.

What sets Todd apart is his ability to combine strategy with execution. He does more than create marketing plans. He implements them by building campaigns, optimizing performance across channels, and ensuring every effort works together to drive measurable growth.

Connect with Todd

Who We Serve

E-Commerce and Marketing for the Outdoor Industry

We partner with businesses across the outdoor and recreation industry, including hunting, fishing, boating, RV, lodging, outfitting, and powersports markets. Our services include SEO, paid advertising, lead generation, email and lifecycle marketing, conversion optimization, and web development. From booking more trips to moving more inventory, we provide the strategy and execution needed to deliver measurable growth and consistent results.

Let’s Build Something That Lasts

Big Canoe Digital was created for outdoor and recreation brands that want to grow with clarity, purpose, and long-term impact. We work with a select group of clients so we can focus deeply, move quickly, and drive sustainable success.

If you’re ready for a smarter, results-driven approach to marketing, let’s talk.

Get Started Today

What We Do Best

We are a small group of artisan level marketing and e-commerce professionals

Marketing Strategy and Execution
We provide the expertise of senior-level marketing strategy while also handling execution to deliver results.
E-commerce Growth
From Shopify to BigCommerce, we have scaled stores, optimized funnels, and improved conversions.
Performance Marketing
We have managed multimillion-dollar advertising budgets across Google, Meta, Pinterest, and LinkedIn.
Conversion Optimization
We use data-driven testing and personalization strategies to maximize revenue from every visitor.

Wins That Matter

200% Revenue Growth

Led DTC campaigns that doubled sales, boosted acquisition, and increased AOV.

385% Lead Growth

Combined SEO, PPC, email, and funnel optimization to dramatically expand lead flow.

Successful Product Launches

Built and executed launch strategies that moved inventory and captured attention.

What Makes Us Different

We’re not generalists. We’re specialists with proven systems that move the needle.

Full-Funnel Strategy: We connect every part of your customer journey, from awareness to retention, to maximize ROI.
Transparent Reporting: No fluff, no vanity metrics. Just clear KPIs and actionable insights.
Execution Meets Expertise: Our team blends strategic consulting with hands-on implementation, so you don’t have to choose between vision and velocity.
Focused Niches: We go deep, not wide, to deliver better results for the industries we know best.