About Big Canoe Digital

Helping product brands grow ecommerce revenue with clearer strategy and better execution.

Ecommerce Marketing for Product Brands

Big Canoe Digital helps product brands, manufacturers, retailers, and Shopify businesses grow ecommerce revenue with clearer strategy, better traffic, stronger conversion, and smarter reporting. We specialize in Outdoor, Adventure, Recreation, Farms, Ranches, and Western Wear Brands.

We are built for businesses that sell physical products online and need more than disconnected marketing services. Our work connects product marketing, paid media, ecommerce SEO, conversion optimization, email marketing, Shopify strategy, analytics, and attribution into one practical growth plan.

Marketing Expertise That Drives Revenue

Big Canoe Digital brings decades of experience across marketing, ecommerce, paid media, SEO, website strategy, and creative production.

We help businesses improve the full path from product discovery to purchase. That means looking at how customers find your products, what they see when they land on your site, how clearly your offer is presented, what keeps them from buying, how they are followed up with, and how performance is measured.

Our goal is simple: help product-based businesses attract better buyers, improve online sales, and make clearer decisions about where to invest next.

Ready to Grow Online Revenue?

Work with an ecommerce marketing agency focused on product brands, manufacturers, and retailers ready to attract better buyers, improve conversion, and build steady revenue growth.

Our Guiding Principles

Faith centered values that guide how we serve, lead, and build lasting partnerships.

Our work is grounded in Christian values that shape how we serve our clients. We believe in honesty, stewardship, and treating every project with integrity. These principles guide how we build partnerships, make decisions, and measure success, because real growth is about more than revenue, it’s about building something lasting and meaningful.

Meet the Leadership Team

Todd McPhetridge

Todd McPhetridge has been building and scaling brands since 2000, with deep experience across direct-to-consumer, ecommerce, and digital marketing. Over the course of his career, he has led marketing efforts for established brands including Gorilla Playsets, KidKraft, and MFG.com, while also supporting projects as a consultant for brands such as Browning Camping and FN Firearms.

His work has consistently centered on measurable business performance. In recent roles, Todd drove a 200% increase in revenue and a 35x return on ad spend during peak retail periods. He has led teams, managed complex marketing ecosystems, and worked across the full customer lifecycle, from acquisition and conversion to retention and long-term growth.

Todd’s background spans paid media, SEO, ecommerce optimization, lifecycle marketing, analytics, and cross-functional leadership. He is known for combining strategic clarity with disciplined execution, helping businesses identify growth constraints, prioritize high-impact opportunities, and improve marketing performance in ways that support revenue.

In addition to his work in marketing and ecommerce, Todd owns a photography / videography studio with his wife Sara and has directed music videos and photoshoots for the 2x Grammy Award-winning group Arrested Development and collaborated creatively with country artist Jacob Bryant on album covers, social media content, and tour marketing assets. That experience adds a creative dimension to his broader marketing background and reinforces his ability to connect performance strategy with compelling execution.

Connect with Todd

Cam Poler

Cam brings a strong mix of sales experience, outdoor industry knowledge, and hands-on client service to his role as Business Development Executive at Big Canoe Digital. He has worked directly with hunters, anglers, and outdoor enthusiasts, giving him a practical understanding of what drives buying decisions in this market.

With a background in sales, guest experience, and guiding, Cam knows how to communicate clearly, build trust quickly, and support clients with professionalism. He applies that same skill set at Big Canoe Digital, helping outfitters, outdoor recreation dealerships, guides, lodges, and outdoor brands find the right solutions to grow their business.

Who We Serve

Ecommerce Marketing for Product Brands, Manufacturers, and Retailers

Big Canoe Digital works with product-based businesses that sell physical products online, including ecommerce brands, manufacturers, retailers, DTC brands, and Shopify businesses.

We help clients improve paid media, ecommerce SEO, email marketing, conversion optimization, Shopify strategy, analytics, and full-funnel marketing performance. From attracting better buyers to improving product pages, increasing online sales, and building repeat revenue, our work is focused on making ecommerce growth clearer, stronger, and easier to measure.

Let’s Build Something That Lasts

Big Canoe Digital was created for product-based businesses that want to grow with clarity, strategy, and long-term focus.

We work with a select group of clients so we can think deeply, move quickly, and stay focused on the work that actually improves revenue.

If you are ready for a smarter approach to ecommerce marketing, let’s talk.

What We Offer

We are an adventurous group of artisan level marketing and e-commerce professionals

Marketing Strategy and Execution
We provide the expertise of senior-level marketing strategy while also handling execution to deliver results.
E-commerce Growth
From Shopify to BigCommerce, we have scaled stores, optimized funnels, and improved conversions.
Performance Marketing
We have managed multimillion-dollar advertising budgets across Google, Meta, Pinterest, and LinkedIn.
Conversion Optimization
We use data-driven testing and personalization strategies to maximize revenue from every visitor.

What Makes Us Different

Focused expertise, clear strategy, and hands on execution that drive real results.

We’re not generalists. We’re specialists with proven systems that move the needle.

Full-Funnel Strategy: We connect every part of your customer journey, from awareness to retention, to maximize ROI.
Transparent Reporting: No fluff, no vanity metrics. Just clear KPIs and actionable insights.
Execution Meets Expertise: Our team blends strategic consulting with hands-on implementation, so you don’t have to choose between vision and velocity.
Focused Niches: We go deep, not wide, to deliver better results for the industries we know best.