Outdoor Industry Marketing Strategies

Marine technician working on a boat engine in a marina service bay

Presenting Service Departments Online to Increase Off-Season Revenue

December 8, 2025|Todd McPhetridge

Off-season service work can stabilize marina revenue, but only if boat owners trust your capabilities. This guide shows how to present your service department online so owners feel confident booking... Read more...

Boat in dry storage yard with marina service team working nearby

How Marinas Can Improve Lead Quality for Storage and Service Requests

December 4, 2025|Todd McPhetridge

Poorly structured pages and generic forms bring weak leads for marina service and storage. This guide outlines practical steps that attract committed boat owners and reduce time spent on low-quality... Read more...

Boaters approaching a marina dock on a busy weekend

How Marinas Can Use Local SEO to Bring in Weekend Boater

November 30, 2025|Todd McPhetridge

Weekend boaters often search on short notice for marinas near their route. This guide explains how marinas can use local SEO to attract more transient and short-term slip traffic. Read more...

Fixing the Common Website Issues That Push Boat Owners Away

November 26, 2025|Todd McPhetridge

Boat owners often abandon marina websites for the same few reasons. This guide highlights those problems and shows how marinas can fix them to keep visitors engaged. Read more...

Marina docks with open slips on a calm day

Why Marina Websites Fail to Attract Seasonal Slip Rentals

November 25, 2025|Todd McPhetridge

Many marina websites make it difficult for boat owners to evaluate seasonal slips. This guide shows where owners lose interest and how better content and layout improve slip rental inquiries. Read more...

How Marinas Keep Slip Occupancy High with Local SEO, Reviews, and Waitlist Funnels

August 24, 2025|Todd McPhetridge

A consistent slip roster comes from disciplined local SEO, a credible review footprint, and a simple waitlist funnel. This guide shows a practical plan you can apply. Read more...

SEO Strategies for Marina Websites

June 21, 2025|Todd McPhetridge

Explore the essential SEO strategies tailored for marina websites in this in-depth guide by Big Canoe Digital. Learn how to optimize your website structure, content, and local SEO to significantly... Read more...

Why Mobile Optimization is Essential for Boating and Marina Industry Websites

June 20, 2025|Todd McPhetridge

Discover why mobile optimization is essential for boating and marina websites. Learn actionable tips to enhance user experience and boost your search rankings with insights from Big Canoe Digital. Read more...