Case Study: 37% Growth in B2B Registrations
How SEO, paid media, content, email, and conversion optimization helped grow both new users and marketplace engagement.
37% Growth in User Registrations for a B2B Marketplace
An integrated demand-generation strategy helped attract more businesses to the platform while also increasing participation from existing users.
The Challenge
A B2B marketplace needed to increase both new-user acquisition and ongoing platform activity.
The marketing strategy had to attract businesses, create demand, increase registrations, and encourage more existing users to actively participate in the marketplace.
The Strategy
The growth program combined SEO, paid media, content marketing, email marketing, demand generation, conversion optimization, and KPI reporting.
The focus extended beyond generating traffic. Marketing performance was connected to meaningful business actions, particularly registrations and active marketplace users.
The Results
37% Increase in User Registrations
16% Increase in Active Users
Why It Worked
B2B growth requires more than awareness.
Potential customers have to discover the business, understand the value proposition, take action, and continue engaging after the initial conversion.
Connecting SEO, paid media, content, email, and CRO helped support multiple stages of that journey rather than optimizing for traffic alone.
What This Means for Manufacturers and B2B Companies
Many manufacturers and outdoor businesses operate across multiple channels, including direct ecommerce, dealers, distributors, wholesale accounts, marketplaces, and sales teams.
A strong digital strategy has to support those relationships while generating measurable business activity.
Big Canoe Digital brings ecommerce and B2B growth thinking together to help manufacturers and other product businesses build stronger digital marketing systems.
Build a Better B2B Growth Strategy
Create demand. Drive action. Build engagement.
We help manufacturers and B2B businesses connect digital marketing, ecommerce, lead generation, and conversion around the way their customers actually buy.
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