Case Study: 200% DTC Revenue Growth
How a full-funnel ecommerce strategy helped accelerate direct-to-consumer growth across multiple consumer brands.
200% DTC Revenue Growth for a Multi-Brand Consumer Products Company
Paid media, CRO, email, merchandising, creative, and ecommerce strategy worked together to build a stronger and more efficient direct-to-consumer business.
The Challenge
A multi-brand consumer products company needed to accelerate direct-to-consumer ecommerce growth while managing customer acquisition across several digital channels.
The business operated multiple established brands and needed a coordinated approach to ecommerce rather than separate strategies for advertising, email, SEO, merchandising, and website performance.
The Strategy
The growth strategy focused on improving the entire ecommerce funnel, from customer acquisition through conversion and repeat purchase.
The work included paid search, paid social, SEO, conversion optimization, ecommerce merchandising, automated email marketing, audience targeting, creative production, Shopify improvements, and performance measurement.
Paid media was managed across Google, Meta, Pinterest, and TikTok, with more than $1 million in annual advertising spend.
The Results
- 200% DTC Revenue Growth
- 35x ROAS During Peak Selling Seasons
- $1M+ in Annual Paid Media Managed
Why It Worked
The growth did not come from relying on a single marketing channel. Paid media helped create demand, but merchandising, email, CRO, creative, and the ecommerce experience all influenced how effectively that demand turned into revenue.
Bringing those areas together created a more complete ecommerce growth system rather than a collection of disconnected campaigns.
What This Means for Ecommerce Brands
Driving more traffic is only one part of ecommerce growth. Product presentation, conversion rate, merchandising, customer acquisition costs, retention, email, creative, and website performance all affect revenue.
Big Canoe Digital uses that same full-funnel perspective when helping product brands, manufacturers, retailers, and outdoor ecommerce businesses identify opportunities for growth.
Build a Stronger Ecommerce Growth Engine
More than traffic. More than tactics.
We connect acquisition, conversion, retention, merchandising, and ecommerce strategy to help product brands build more efficient and sustainable growth.
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