Case Study: 66% Year-Over-Year Ecommerce Growth
How ecommerce strategy, SEO, CRO, merchandising, content, photography, and video worked together to drive revenue growth.
66% Year-Over-Year Ecommerce Revenue Growth
Connecting customer acquisition with merchandising, creative, product content, and the ecommerce experience helped build a stronger path from product discovery to purchase.
The Challenge
A consumer products business needed to increase ecommerce revenue across multiple websites while improving the digital experience supporting its products.
The opportunity extended beyond advertising. Product content, search visibility, merchandising, creative assets, website experience, and conversion all played important roles in growth.
The Strategy
The ecommerce program connected multiple areas of the business, including SEO, conversion optimization, content development, product merchandising, creative production, photography, video, and website management.
Rather than separating marketing from ecommerce operations, the strategy focused on how customers discovered products, evaluated them, and ultimately made a purchase.
The Results
66% Year-Over-Year Ecommerce Revenue Growth
Why It Worked
Product-based businesses depend on more than traffic.
Search visibility can introduce a customer to a product, but merchandising, photography, video, content, user experience, and conversion strategy help that customer decide whether to buy.
Connecting those areas allowed ecommerce and marketing to work toward the same revenue objective.
What This Means for Product Brands
Outdoor brands and manufacturers face many of the same challenges. Products have to be discovered, understood, compared, trusted, and purchased.
Big Canoe Digital approaches ecommerce growth by looking beyond individual marketing channels and evaluating the entire digital buying experience.
Connect Marketing to Ecommerce Growth
Every part of the buying experience matters.
From search and content to merchandising, creative, and conversion, we help product brands build a stronger path from discovery to purchase.
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