Case Study: 323% Ecommerce Sales Growth
How paid media, SEO, merchandising, CRO, and ecommerce improvements helped transform an online store into a stronger revenue channel.
323% Ecommerce Sales Growth Through Marketing and Merchandising
A coordinated ecommerce strategy improved customer acquisition, conversion, merchandising, and product availability while significantly expanding the online catalog.
The Challenge
A multi-location retail business wanted to expand its ecommerce operation and make online sales a more meaningful part of overall revenue.
The business also needed to support a much larger online assortment while improving the shopping experience and increasing the percentage of website visitors who became customers.
The Strategy
The ecommerce growth program combined paid media, SEO, product merchandising, conversion optimization, website improvements, and catalog expansion.
The ecommerce operation was migrated and expanded on BigCommerce, providing the foundation to substantially increase the number of products available online.
Customer acquisition and ecommerce operations were managed together so that increased traffic was supported by stronger merchandising and a better shopping experience.
The Results
323% Increase in Online Sales
156% Improvement in Conversion Rate
Product Catalog Expanded From 1,500 to 9,000 SKUs
Why It Worked
Ecommerce growth was treated as more than an advertising problem.
SEO and paid media helped attract customers, while merchandising, product assortment, website improvements, and CRO helped turn that demand into sales.
Expanding the catalog also gave customers a significantly broader assortment to discover and purchase online.
What This Means for Product Businesses
Manufacturers, retailers, dealers, and ecommerce brands often have growth opportunities hidden throughout the customer journey.
Traffic matters, but so do product organization, merchandising, platform capabilities, conversion rate, assortment, search visibility, and the overall buying experience.
Big Canoe Digital looks at those pieces together when developing ecommerce growth strategies.
Build an Ecommerce Experience That Sells
Traffic is only part of the equation.
We combine marketing, merchandising, CRO, SEO, and ecommerce strategy to help turn more product discovery into measurable revenue.
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