Case Study: 592% Conversion Rate Improvement
How paid search optimization and landing page testing dramatically improved marketing efficiency while lowering cost per click.
592% Conversion Rate Improvement While Reducing CPC 44%
A coordinated paid media and conversion optimization strategy helped turn more advertising traffic into leads while improving the economics of the campaign.
The Challenge
A lead-generation organization was investing in digital advertising but needed to improve the efficiency of turning paid traffic into opportunities.
Increasing advertising spend alone would not solve the problem. The opportunity was to improve both campaign performance and what happened after prospects clicked the ads.
The Strategy
The strategy combined paid search optimization with landing page development, conversion testing, lead-generation strategy, SEO, email, and campaign performance analysis.
Advertising performance and landing page performance were evaluated together rather than treated as separate marketing functions.
This created opportunities to improve targeting, reduce wasted clicks, strengthen the conversion experience, and generate more value from existing traffic.
The Results
592% Improvement in Conversion Rate
44% Reduction in Cost Per Click
Why It Worked
Paid media performance does not end when someone clicks an ad.
The message, landing page, offer, user experience, conversion path, and campaign targeting all influence whether advertising turns into profitable growth.
Improving both sides of the equation created a substantially more efficient acquisition system.
What This Means for Paid Media
Businesses often look to bidding, budgets, and targeting when advertising performance slows down. Those things matter, but the website and landing-page experience can be just as important.
Big Canoe Digital approaches paid media and CRO as connected parts of the same growth strategy.
Get More From Your Marketing Spend
Better campaigns start with better conversion.
We look beyond clicks and traffic to improve the entire path from ad to landing page to conversion, helping your marketing dollars work harder.
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