Meet Our Team
Experienced people. Personal service.
Meet the Team Behind Big Canoe Digital
We are a small team of adventurous, artisan-level professionals who bring experience, creativity, and personal attention to every client relationship.
Good People. Meaningful Work.
Big Canoe Digital is a boutique marketing agency led by experienced professionals who understand ecommerce, customer acquisition, client service, and business growth. We work closely with outdoor brands, manufacturers, dealers, retailers, and businesses to provide thoughtful strategy, dependable execution, and personal attention throughout every engagement.
Meet the Leadership Team
Todd McPhetridge
Founder & Principal Marketing Consultant
Todd McPhetridge has been building and scaling brands since 2000, with deep experience across direct-to-consumer, ecommerce, and digital marketing. Over the course of his career, he has led marketing efforts for established brands including Gorilla Playsets, KidKraft, and MFG.com, while also supporting projects as a consultant for brands such as Browning Camping and FN Firearms.
His work has consistently centered on measurable business performance. In recent roles, Todd drove a 200% increase in revenue and a 35x return on ad spend during peak retail periods. He has led teams, managed complex marketing ecosystems, and worked across the full customer lifecycle, from acquisition and conversion to retention and long-term growth.
Todd’s background spans paid media, SEO, ecommerce optimization, lifecycle marketing, analytics, and cross-functional leadership. He is known for combining strategic clarity with disciplined execution, helping businesses identify growth constraints, prioritize high-impact opportunities, and improve marketing performance in ways that support revenue.
In addition to his work in marketing and ecommerce, Todd owns a photography / videography studio with his wife Sara and has directed music videos and photoshoots for 2x Grammy Award-winning group Arrested Development and collaborated creatively with country artist Jacob Bryant on album covers, social media content, and tour marketing assets. That experience adds a creative dimension to his broader marketing background and reinforces his ability to connect performance strategy with compelling execution.
Connect with Todd
Sara McPhetridge
Director of Client Success & Operations
Sara McPhetridge serves as Director of Client Success & Operations at Big Canoe Digital, where she helps ensure every client project runs smoothly from kickoff to completion. She works closely with clients, coordinates project timelines, manages day-to-day operations, and keeps communication clear so work stays on track and expectations are met.
With a strong focus on organization, responsiveness, and client service, Sara helps create a seamless experience for every business we work with. She coordinates internal projects, supports the agency team, and helps ensure that deliverables are completed efficiently and to a high standard.
Whether she’s scheduling strategy meetings, managing project workflows, or serving as a point of contact for clients, Sara plays an important role in helping Big Canoe Digital deliver a professional, organized, and dependable experience from start to finish.
Cam Poler
Business Development Executive
Cam brings a strong mix of sales experience, outdoor industry knowledge, and hands-on client service to his role as Business Development Executive at Big Canoe Digital. He has worked directly with hunters, anglers, and outdoor enthusiasts, giving him a practical understanding of what drives buying decisions in this market.
With a background in sales, guest experience, and guiding, Cam knows how to communicate clearly, build trust quickly, and support clients with professionalism. He applies that same skill set at Big Canoe Digital, helping outfitters, outdoor recreation dealerships, guides, lodges, and outdoor brands find the right solutions to grow their business.
Results Driven. Revenue Focused.
Every strategy we recommend is designed to help you increase revenue, improve performance, and build long-term growth.
Let’s Build Something Worth Growing
The right team makes a difference.
Bring us your goals, challenges, and opportunities. We’ll bring the experience, perspective, and commitment needed to move your marketing forward.
Built for Close Collaboration
Experienced leadership stays involved from start to finish.
Clients work directly with the people leading the engagement. Todd oversees marketing strategy, channel direction, and execution. Sara supports client communication, project organization, scheduling, and agency operations. Cam leads business development, helping prospective clients understand their options and find the right path forward.
This structure keeps communication clear, decisions close to the work, and projects moving with greater consistency from the first conversation through execution.
Specialized Expertise When It Matters
A flexible team built around the needs of each project.
Big Canoe Digital works with a carefully selected network of experienced specialists across SEO, paid media, website development, email marketing, analytics, photography, videography, and creative production.
This gives us the flexibility to build the right team for each engagement. We can remain small and focused for a specialized project or scale into a larger team for more complex work, while maintaining experienced leadership, clear communication, and a consistent standard of quality.
What Makes Us Different
Focused expertise, clear strategy, and hands on execution that drive real results.
We’re not generalists. We’re specialists with proven systems that move the needle.
- Full-Funnel Strategy: We connect every part of your customer journey, from awareness to retention, to maximize ROI.
- Transparent Reporting: No fluff, no vanity metrics. Just clear KPIs and actionable insights.
- Execution Meets Expertise: Our team blends strategic consulting with hands-on implementation, so you don’t have to choose between vision and velocity.
- Focused Niches: We go deep, not wide, to deliver better results for the industries we know best.
